Category: Writers Block
How to Write Good
Frank L. Visco
Vice-president and Senior Copywriter at USAdvertising.
My several years in the word game have learnt me several rules:
1. Avoid alliteration. Always.
2. Prepositions are not words to end sentences with.
3. Avoid cliches like the plague. (They're old hat.)
4. Employ the vernacular.
5. Eschew ampersands & abbreviations, etc.
6. Parenthetical remarks (however relevant) are unnecessary.
7. It is wrong to ever split an infinitive.
8. Contractions aren't necessary.
9. Foreign words and phrases are not apropos.
10. One should never generalize.
11. Eliminate quotations. As Ralph Waldo Emerson once said: ``I hate
quotations. Tell me what you know.''
12. Comparisons are as bad as cliches.
13. Don't be redundant; don't more use words than necessary; it's highly
superfluous.
14. Profanity sucks.
15. Be more or less specific.
16. Understatement is always best.
17. Exaggeration is a billion times worse than understatement.
18. One-word sentences? Eliminate.
19. Analogies in writing are like feathers on a snake.
20. The passive voice is to be avoided.
21. Go around the barn at high noon to avoid colloquialisms.
22. Even if a mixed metaphor sings, it should be derailed.
23. Who needs rhetorical questions?
Hmmm I think I nearly have broke all of those rules. Guess I'm not a good writer but never have claimed to be. smile
LOL! Brilliant.
We need a writing class for engineering majors at my school.
No, it's a well known fact that engineers can't write, they just drive trains.
;) Avoid exaggerations! he's in the advertizing industry! loose 9 pounds in a week anyone?